Weekly Wine News | Sichuan will set the most severe vintage wine group bid, willing to respond to performance doubts

Weekly Wine News | Sichuan will set the most severe vintage wine group bid, willing to respond to performance doubts
◆ Voices of the two sessions National People ‘s Congress representative Zan Shengda: Reorganizing the “vintage wine” chaos in line with international standards A few days ago, the sauna and Yewang learned that the NPC deputy who is attending the third session of the 13th NPC in Beijing, and Zan Shengda, chairman of Jiangsu Variety GroupThe conference submitted the “Suggestions on the” vintage wine “in line with international standards”.He believes that the standard basis of the “vintage wine” is in line with international standards, and the perception is in line with consumers.In itself, it is necessary to provide external guarantee for consumers to drink “true years” wine.In addition, it is necessary to strengthen the industry supervision of “true years” wine.◆ The group logo Sichuan will guide the formulation of the most stringent domestic indicators and the most demanding vintage wine group standards. A few days ago, the Sichuan Provincial Market Supervision Bureau included it in the Sichuan Liquor Group Standard System Construction Symposium.At the symposium, Xu Xiang, Director of the Standardization Division of the Sichuan Provincial Market Supervision Bureau, gave a corresponding introduction on the significance, function, function and brief situation of the group standards in the province. He pointed out that it will guide Sichuan liquor leading enterprises to strengthen cooperation,Jointly formulate the most stringent national indicators and require the highest vintage wine association standards to lead the development of Sichuan liquor industry with standards.◆ New products launched the fourth generation of Wuwei Shuanglun Wang, Huijiu Group continues to deepen the mid-to-high-end market. On May 19, the fourth generation of Wuwei Shuanglunwang officially debuted as the core strategic product of Huijiu Group Shuanglun Business Unit in 2020.This type of fragrant liquor is locked in the price range of 150 yuan to 230 yuan, positioning the old wine with feelings of quality, covering 42 ° / 52 ° Wuwei Shuanglunwang and 42 ° / 52 ° premium Wuwei Shuanglunwang.Huijiu Group Shuanglun Business Department stated that in order to build the fourth-generation Wuwei Shuanglun King into a large single product of the company, it has created an exclusive strategy to guide the continuous growth of the Shuanglun brand.Some analysts pointed out that mid-to-high-end liquor is also an area that Huijiu Group is deeply cultivating. From the perspective of the product system, the first new product released still continues its advantage in this price band.◆ Hotspot response to the performance briefing of Sherd Wine Co., Ltd. in response to performance doubts. Shed Wine Industry was included in the 2019 online performance briefing on May 19.In response to the larger challenge of higher net profit margins in the first quarter, the willing wine industry said that it was mainly because factors such as the prevention and control of the new coronary pneumonia epidemic in 2020 and the advance of the Spring Festival affected the company ‘s first quarter operating and production plan.Measures were taken to actively control quantity and price preservation, maintain the brand image and solve the problems that the market price of the always-stocked wine industry is chaotic, the channel inventory is high, and the inventory turnover rate is low.Therefore, although these measures will affect the performance of the company in the first quarter to a certain extent, it will not affect the long-term development of the company.◆ Marketing Wuliangye, Jiang Xiaobai fell in love with May 20, wine companies used emotional marketing to “express” the market May 20, including Wuliangye, Jiang Xiaobai, Langjiu, People’s Wine and other liquor brands released on official channels.”5 · 20″ this love-themed marketing activity.Liquor companies may connect the brand with this special day through copywriting or directly communicate with consumers through a lottery.Emotional marketing with “love” as the core has become an indispensable element in the process of constructing consumption scenarios for modern liquor companies.This marketing method with a younger gene has become a means for liquor companies to broaden the market.◆ Increase of capital Wuliangye increased the capital of the Group Finance Company by approximately 7.3.5 billion Yibin Wuliangye Co., Ltd. (hereinafter referred to as “Wuliangye”) issued an announcement on the evening of May 22 that Sichuan Yibin Wuliangye Group Finance Co., Ltd. (hereinafter referred to as “Group Finance Company”) planned to implement capital increase with an increase of 15 billion yuan.Among them, the capital increase of Wuliangye is about 7.3.5 billion US dollars, the related party Wuliangye Group increased its capital by about 7.6.5 billion.After the completion of this capital increase, Wuliangye ‘s 36% of the Group ‘s financial company ‘s shareholding ratio before the change was changed to 40.56%, Wuliangye Group’s shareholding ratio was 37.5% changed to 42.25%.Wuliangye said that the introduction of value-added by the Group Finance Company is to expand the business content, add new profit growth points, and enhance the competitiveness of enterprises.◆ Raised funds to expand production capacity of Guotai liquor issued prospectus, raised funds to expand production capacity On May 22, the China Securities Regulatory Commission website issued a prospectus for Guotai liquor’s initial public offering of shares.The prospectus shows that Guotai liquor will achieve revenue in 201918.8.8 billion, with a net profit of 3.7.4 billion US dollars, when anticipating the need to raise funds, Guotai Liquor hopes to raise funds through listing to expand production capacity and seize the market’s potential for expanding tolerance.◆ Price adjustment adjusts the price of Zitan Jiugui liquor, Jiugui liquor seeks to break through the high-end products on May 21, 2020, a news about the price adjustment of Zitan Jiugui liquor (soft) products spread in the industry.According to reports, the Alcoholic Drinks Supply and Marketing Co., Ltd. notified distributors that the regional price of the 52-degree 500-ml Zitan Alcoholic Drink (soft) will increase by 40 yuan per bottle from June 25, 2020.Recently, alcoholic liquor has continuously released information on product price adjustments. From some perspectives, alcoholic liquor adjusts prices under the gradual recovery of the existing liquor market, which must be to stabilize the market’s confidence in alcoholic liquor products.The aspect is the same as the previous price adjustments of the United Nations in order to enhance the brand value of alcoholic liquor in the sub-high-end market.Four special Hongyun and Yayun products raised their prices, aiming at the national market. On May 23, Sauna and Yewang learned that four specials have raised the ex-factory prices of two products of the Oriental Yun series.The price adjustment notice disclosed by the media shows that factors such as rising prices, in order to provide consumers with better product services and ensure the sustainable development of products, after the company ‘s research and decision, from May 16, 2020, the four special OrientalThe rhyme series products are adjusted as follows: the ex-factory price of Hongyun is increased by 14 yuan / piece, and the ex-factory price of Yayun is increased by 60 yuan / piece.Since 2020, there have been news of liquor price increases from some liquor brands. Some people said to the sauna, Yewang that Si Te will increase the price of core products at this time, one is to help boost market confidence, the other is to further sort out channels, threeIt is to enhance the competitiveness of core products and further promote nationalization.◆ Market Supervision Liaoning notified 13 unqualified foods, involving 2 wines. On May 21, the Liaoning Provincial Market Supervision Administration published information on food safety supervision and sampling (provincial sampling), which passed 2486 cases and found 13 items that failed.Among them, 618 parts of liquor sampling, 616 parts of qualified, found unqualified 2 replacement.The total esters (calculated in acetic acid) of Beijing Erguotou (authentic Beijing flavor, 500ml / bottle) produced by Baoding Jingtan Liquor Co., Ltd. and Zhang Gongjiu (500ml / bottle) produced by Henan Zhanggong Liquor Co., Ltd. were 1, respectively.48 g / l, 1.60g / L, which are lower than the standard requirements ≥2.00g / L; ethyl hexanoate is 0.74g / L, 0.73g / L, also lower than standard requirement 1.20-2.80 g / l.The market supervision and management department has investigated and dealt with the unqualified products announced this time.The 12 types of unqualified food information released by Jiangxi, involving three wines such as Huangtai, etc. Recently, the Jiangxi Provincial Market Supervision Administration issued an announcement on the unqualified 12 types of food.Among them, there are three types of commodities that are not qualified for alcohol.The hand-made wine made by Huangtai Masters, which is sold by Jinrun Wine Industry in Zhanggong District, Ganzhou City and is nominally produced by Gansu Huangtai Wine Industry Co., Ltd., does not meet the product’s express standards and quality requirements.The hexanoic acid toxin produced by the Jiangsu Xinmai Henglong Maifanshi Wine Co., Ltd., which is sold by Xianyouduo supermarket in Ganxian County, does not meet the product’s express standards and quality requirements.Peach peanut raw drunk peach fruit wine sold by Zhangshu Yuecai Supermarket, which is nominally produced by Changzhou Only Health Food Co., Ltd., does not meet the national food safety standards.Sauna, Ye Wang Xu Jingjing Pictures Micro screenshots of wine company officials, corporate picture editor Xu Jingjing proofreading Wu Xingfa